Nomin rebuilt our onboarding flow from scratch. Drop-off in the first three steps fell by 38% in the month after we shipped. Her Figma files were the cleanest I have ever seen from a contractor — every component documented, every variant ready for engineering.
Worked with us for three months. Took our messy product, mapped the flows, ran user interviews in Russian and Mongolian, and delivered a redesign that our engineering team could build in five sprints. Rare combination of taste and rigor.
Strong product designer. Pushed back on some of our weaker product decisions in a useful way. Some of the empty states needed more iteration than we expected, but the final design system is excellent and our team is using it daily.
Knows how to design financial products without making them feel hostile. Our beta users completed setup tasks 2.4x faster than on the old dashboard.
Quick, decisive, and her copy instincts saved us from hiring a separate writer. Site launched on schedule and is converting well.
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